Apple Music capitalizes on Spotify's price hike to attract new subscribers

Apple Music capitalizes on Spotify's price hike to attract new subscribers

Spotify's U.S. subscription prices have risen by up to $2, effective February, while Apple Music remains unchanged, enticing new customers with a three-month free trial.

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In February, subscribers will see new pricing for Spotify as it raises costs across various plans. The changes include increasing the monthly fee for Spotify Premium from $11.99 to $12.99, while the Duo plan will rise from $16.99 to $18.99. Family plans will also see an increase, moving from $19.99 to $21.99, and the Student plan will change from $5.99 to $6.99.

Last month, Apple Music took to social media to jest at Spotify's recent price hike, stating, "BTW, we’re still the same price." This comes at a time when Spotify users have expressed their dissatisfaction online about the new rates. Apple Music currently offers a three-month free trial, available until February 24, making it an attractive option for potential subscribers.

Since its launch in 2015, Apple Music’s individual subscription has remained at $10.99 per month since its last increase in October 2022. In comparison, its Family plan is priced at $16.99, which is notably $5 less than Spotify's updated family offering.

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