Smartkarma has introduced a new offering called the Preview Pass, designed to provide investors with enhanced research capabilities at no cost. This initiative allows users to access a range of features such as research summaries, insights from independent analysts, and personalized alerts, aiming to democratize investment research.
Currently, over 55,000 investors utilize the Smartkarma platform, including leading global asset managers managing assets exceeding $13 trillion. The company's focus on independent analysis is intended to mitigate biases found in traditional financial services, addressing the increasing demand for transparency and validation in investment research.
Smartkarma's AI-driven approach seeks to streamline data retrieval and analysis, catering to both retail and institutional investors. This move aligns with a wider industry trend towards personalized investment strategies. The Preview Pass not only serves as an entry point for new users but also acts as a potential gateway to the company's paid subscription services, which provide a comprehensive suite of offerings.