Apple's 60Hz Display Limitation Puts Pressure on Competitors to Innovate

Apple's 60Hz Display Limitation Puts Pressure on Competitors to Innovate

Apple's iPad Pro debuted a 120Hz display in 2017, yet the $599 iPad Air still lacks this feature, raising questions about value and consumer choice in the premium segment.

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Apple has made a significant update by integrating a 120Hz ProMotion display into the base model of the iPhone 17, a feature that was previously exclusive to the Pro versions since its introduction on the iPhone 13 Pro. Despite this advancement, the company continues to reserve the high refresh rate for its premium products, leaving models like the iPad Air with only a 60Hz display.

The base iPad Air retails for $599 for the 11-inch version and $799 for the 13-inch variant, while the iPad Pro starts at $999 for the 11-inch model. The substantial $400 price difference leads most consumers to choose based on budget rather than feature exclusivity. Many users may not perceive the value of a higher refresh rate, but it undeniably enhances the overall user experience, making devices feel more responsive.

As Apple continues to differentiate its product tiers, the rationale behind keeping features like 120Hz exclusive to the Pro models raises questions. With the current pricing dynamics, consumers often find it hard to justify a significant price increase for a single feature, especially when the base models already meet their needs.

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