In an impactful move within the sales and revenue enablement sector, Seattle's Highspot has entered into a definitive agreement to merge with Seismic. This strategic merger, announced on Thursday, will unite two leading competitors in the market, with Seismic's CEO Rob Tarkoff set to lead the new entity once the deal is finalized.
Highspot's founder, Robert Wahbe, will join the board of the combined company, which will continue to operate independently until the merger is completed. Permira, the private equity firm that has backed Seismic since 2020, will maintain its position as the controlling shareholder. The merger is expected to enhance the offerings in revenue enablement, providing clients with improved innovation and insights.
Highspot has gained significant recognition in the tech industry, raising $650 million since its inception in 2011 and achieving a valuation of $3.5 billion in 2022. The company, which has faced workforce reductions this year due to industry challenges, employs over 1,000 individuals.